One of the most powerful things that you can do for your website is to look at marketing from different angles. If you do this, you will find out that you can get a lot of attention to your site without paying for it. That’s right, you can get a serious push forward through what is known as SEO. This stands for search engine optimization and it’s one of the most effective ways to pull traffic to just about any website, without having to work with traditional means of advertising.
If you don’t have a large budget, and you don’t want to spend a lot to get traffic, then the following elements are going to help you get moving forward. This guide will help you drive traffic to your site without advertising overall.
Create Compelling Titles On Every Article
The first thing that you need to consider when you’re working with SEO is how to attract attention to the body of your content. If you just throw up epic posts, and you don’t think about the titles and the headings, you’re going to miss out. You have to structure your content with compelling resources, or you will not get anyone coming to your website. There are a few elements to this, as it is too easy to just update your titles.
Make Titles As Catchy As Possible – the first thing that you need to do is make your titles catchy. Try to write more than one or two titles before you post anything. If you do this, you will be able to see what the end user will see. Look at trending topics, titles, and information across your niche and emulate them if you aren’t sure how to craft the right title.
Readers Come To Creative Titles – believe it or not, you are not going to get anywhere if you don’t get creative. Readers today look at titles and immediately decide to click through and read or to leave. You have to be creative, simple as that.
When in doubt, ask a question, answer it, and then move along. Doing so will help you with this overall.
The Keyword Juggle
The next thing you need to work with is keyword elements. You need to use keywords that are long-tail. Don’t just focus on one simplified word, consider phrasing. If you look at phrasing, and you throw together a few words together to get the most out of this structure.
It’s easy to overuse words, don’t do it. Avoid overusing keywords by focusing on upwards of 5 to 10 options moving forward. Repetition amidst keywords is not going to help your SEO push forward. Think beyond one word or two-word keyword phrasing, and you’ll get a lot of attention.
SEO Coding Structure
Moving along, make sure that you look at a few notes in regards to SEO structure. Your code structure is going to help you gain the upper hand in any niche. Start with linking to interior articles, and link to authorities. Think of your content like a student. When students write an essay, they have to cite their sources and then come up with their own ideas.
Along this thought process, make sure that you use the right words, and phrase for your images. Your images should be named with keywords, and then use captions, and alt tags. Do NOT just post up random images and number them.
Networking Through Guest Blogging
As you move forward with SEO, you will want to connect with other people in your niche. Guest blogging is a key to the proverbial optimization kingdom in terms of free traffic. What you will need to do here is simple, befriend others. Ask them to allow you to write a few notes overall. You’ll find that if you do this, your authority will grow and their audience will visit your page.
Guest blogging is a powerful tool to help your optimization strategy, so keep it up. Not only that, you’ll be able to make friends in the industry, overall.
Social Networking and Forums
The last connection point that you should be working with is simple. Social networking will help you move up the proverbial ranks of marketing. Social media allows you to post links and updates about what you’re doing to the masses. This will help you connect with real people and build back-links overall.
In conjunction with this, consider forums. Forums will let you have signature back-links, and connect with others that are within your niche. Tie this together with the larger scope of SEO, and you’ll have a deluge of traffic down the line, guaranteed.
Our team is specialized when it comes to organic growth and driving traffic without advertising. No matter your industry, we can make ourselves available to help. Click below to download the PDF version of this blog!