Learn More About Our Process
Our Chief Creative Officer, or CCO, created a culture which extends to the staff and our clients. More importantly, it forms an individualistic relationship between our project designer and our client. To understand how we work as a media production agency, we asked our content writers to explain our process to the world.
STAGE I: RESEARCH
Through a thorough initial consultation handled either in person or over video chat, we will understand your brand and the manpower fueling it. More often than not, the simple discussion of your brand will bring forth new ideas through mutual brainstorming. This is an interesting element which every project coordinator has encountered multiple times before. Once we know the specifics of your target demographic, your scalability, any niches you wish to market to, for example, we can move forward to investigate the market itself. It’s crucial we understand your current positioning relative to your market and the tactics and processes of your competitors. Our team uses proprietary software, which provides insight on those exact elements.
The time to meet, greet and brainstorm and brighten light bulbs.
One critical element we capture and convey in development to your audience.
Understanding your niches, demographics and scalability from day one.
More than a pin on a map, it's your market position.
STAGE II: DESIGN
One thing our designers have learned, it’s that design class doesn’t teach them anything useful. Principles like applying the skills within trial and error, completing a project and starting back to square one makes for the best designers. It’s the process where the design work comes alive. One piece that makes Life Improvement Media valuable are the several pairs of graphic eyes on the same concept. It’s collaboration, criticism, critique and in some cases, flat out discussion that makes our team of designers who they are. Everything from the initial intake of your ideas and your brand is considered for the finalized design proofs.
Every point mentioned in the consultation comes into play to create your concept(s).
Depending on the project, we start with either our keyboards or the whiteboards.
All designers on deck give their honest, unbiased opinions to the room for approval.
Steps 1-3 are repeated to provide our client several design ideas.
STAGE III: PRESENTATION
Our designers aim to please clients with several ideas as opposed to one uncompromised creation. Multiple designs let you, the client, see and understand our process. This mutually-beneficial stage is your chance to voice your opinions fully. In turn, your critique tells us whether we need to reevaluate the concept or move forward with last minute edits. Once we are complete, we present you with a polished work of art. We deliver this approach for your approval.
We bring forth multiple proofs to narrow down your best concept.
Your chance to share your honest thoughts whether negative or positive.
If necessary, your critique will guide us to a new direction for changes.
Finalized project with access (and source files for graphic projects).
After you’ve selected your creative direction, we officially launch the project, Helium and all. Depending on the project, we allow a certain amount of time to pass before evaluation the project. Usually, 30 to 90 days elapse, during which time we prepare reports on client usage alongside SEO reporting and analytics. A/B testing--experimenting with the best practices for user interaction and experience--plays a role as well. During this phase, we discuss the various ongoing monthly maintenance options and what we call a “re-analysis” of the project. We examine if what we built for you works to the best of its ability. If by chance, it does not, our team reconvenes to determine how to improve upon its current state. Lastly, it is during this final fourth stage where we use the same software to run a secondary report and compare you to your competition.
A soft launch wherein the end users become more acclimated to ... you!
The 30 to 90 days that elapse which we consider a beta-testing phase.
We ask ourselves: "Have we achieved maximum altitude for your project?"
Comparing and contrasting your business now vs. the competition.
A little something for everyone
Using exclusively WordPress foundations sprinkled with basic HTML/CSS, the websites and landing pages we create will definitely exceed your expectations. Every aspect of your new website is completely customizable; each detail is carefully considered during the design stage. We have the capacity to incorporate eCommerce and email marketing to your website project. Whether your project is 5 pages or 25 pages, we can build the perfect website! Our services also include hosting, email servers, and domain registration.
Our extensive and ethical approach to Search Engine Optimization (SEO) will rank your website highly on all of the major search engines for organic growth and discovery.
With our talented staff of writers, we can write content for your website, radio, TV, video commercial, promotional products, print media, social networking profiles or any other medium of your choice.
Even in 2017 many businesses have yet not tapped into their full potential by utilizing the proper social media platforms. With so much social noise, business owners won’t reach their goals with the occasional Facebook post. The beauty of social media is it generates high return for a budget-friendly investment. The key is consistency and we pride ourselves on being the keyholders.
Our mobile photography studio can accommodate any gathering, whether it’s a social event, theatrical production, professional or business setting. Using state-of-the-art studio and editing equipment, we can ensure your booking is flawless. We can also provide a fun photo-booth for your next big event!
Some clients come to us without direction asking for advice, which is why we’ve added business consulting into our repertoire. Through the course of an in-depth consultation, we can provide marketing strategies, the best tools to use and the best practices in your industry. Aside from creating business plans, risk-cost assessments and technology management, our staff can also analyze your corporate image to ensure synergy across all facets of your business.
Unique and visually-stunning graphics created with the latest Adobe Creative Suite will set your business apart from the competition. Through local and national printing product companies, we’re able to feature your personalized logos and designs on a broad range of products including, but not limited to: banners, web elements, billboards, promotional materials, business cards, postcards, flyers and door hangers.
By way of our internal recording studio, we can produce commercials, voice-overs, interviews, audio books, mastered music tracks, jingles, CD recording, and telephone on-hold messages and waiting music.
People are visual creatures, which makes the video production possibilities endless! We can produce full-length infomercials, commercials, music videos, informational webinars, on-location event coverage, parties, educational tutorials, corporate videos, internet viral videos, personalized holiday messages, and testimonials.
With the surge in live streaming popularity, many brands are using this element to market, advertise and grow their audience. We believe it’s a valuable resource to utilize and we can setup a live video stream at your next event, whether it’s business, professional or a product reveal.
Life Improvement Media Group owns both Life Improvement Radio and Life Improvement Radio After Dark. Both stations are heard worldwide with over one million listeners annually. Whether your desire is advertising, sponsoring, guest appearances, or hosting your very own show, we can set you up for success in podcasting!
#PRINTING & PROMO
What sets us apart from our marketing competitors is owning our own printing company! WePrint365.com is your one-stop shop for all your printing needs. Our printing services encompass more than business cards and flyers—we can handle full scale duplication and photocopying as well as promotional products such as t-shirts, pens, water bottles, vinyl banners, and stickers. Click here to visit our promotional items inventory.
By utilizing all of our unique services, we can cover an event from start to finish! Our employees serve as photographers, videographers, event crew, sound engineers, stage crew, logistics officers, bands, emcees, caterers, and more!
Life Improvement Directories is an online resource we created and use to specifically list your business online to be further discovered by your clientele and/or audience!
The latest addition to our repertoire are custom generated lead lists. Do you strictly need names and email addresses? We can provide. If you need names, email address and phone numbers, we can provide! Give us your parameters, your desired location, your number of leads, qualified or unqualified and 48 hours and we will bring your leads to you!
Are you a one-man shop or smaller marketing company who can’t yet afford a full team? Partner with our media coordinator team to purchase any services we offer at a discounted wholesale rate. Inquire within for more details!
Our happy past and present Clients
Listen to the best performance evaluations we have to share!
Collaborate with us on your next project!
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