by Erik Remmel | Jul 6, 2020 | Email Marketing, Marketing Strategy
Some claim that email marketing is on its last legs. They call it an antiquated strategy in a world dominated by shiny new techniques and tools. Arguments stem from overflowing inboxes to a widespread preference for short and fast text messages. These arguments may...
by Erik Remmel | Aug 10, 2017 | Email Marketing, Marketing Strategy, Website Marketing
Not too long ago, our core staff at Life Improvement Media came to the crossroads of which landing page builders we wanted to partner with. We knew our clients would want more than eCommerce, SEO-powered and multi-page websites. They would need online introductory...
by Erik Remmel | Jul 6, 2017 | Email Marketing, Lead Generation, Marketing Strategy, Website Marketing
Almost all landing pages are the first step visitors reach regarding an offer. It’s designed to spark their interest and with a pop-up window, will ask for their email address and other basic information. This is then used to convert them into a prospect and...
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