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Free Website Builders – Is the Cost Too High?
You have probably seen the cheeky ads for free website builders like Wix and Weebly. The creators of these tools claim that they make building a good website fast, easy and free of the substantial fee some agencies charge. While free website...
Want to Generate Leads? You Need Artificial Intelligence Chatbots
The website of today is dramatically different from its predecessor from even just five years ago – and not in the way you might think. Yes, of course technology has advanced and websites are faster, more functional and are more aesthetically...
Digital Advertising – Is It Worth the Investment?
Some companies are wary of allocating money toward digital advertising because they assume cost is steep. The good news, the pay-per-click nature (PPC) of online advertising means that you only pay when a consumer clicks on your ad. In other words,...
Is Email Marketing Dead – Or a Marketing Must-Have?
Some claim that email marketing is on its last legs. They call it an antiquated strategy in a world dominated by shiny new techniques and tools. Arguments stem from overflowing inboxes to a widespread preference for short and fast text messages....
Want to Ruin Your Business? Disregard Customer Reviews
Why Getting Positive Reviews Is Critical Results from a survey conducted by BrightLocal illuminate the importance of customer reviews for businesses: 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they...
How Much Money Should You Spend on SEO?
If you own a business, allocating a percentage of your budget to SEO is not just a good idea - it is necessary. Why? If your customers cannot find your website, social media profiles or online business listing, they cannot make purchases from you...
Digital Marketing and Conventional Marketing: What’s the Difference?
The primary difference between digital marketing and conventional marketing is the medium that is used to execute it. Digital marketing is conducted through tactics such as SEO, blogs and local online search. Conventional marketing, on the other...
Marketing in Today’s Pandemic Landscape
It would be a huge understatement to say that the coronavirus pandemic has dramatically altered the marketing landscape. Some of the strategies, tactics and messaging that were once acceptable and effective are no longer and different approaches...