Lead generation, which focuses on sourcing prospects, is the very first step in the sales funnel. It helps you obtain contact information from your audience members so you can nurture them through the buying process. But if you’re not speaking to leads in a way...
The lead generation process is the act of creating strategies and tactics to place your product or service in front of potential customers’ eyeballs. The goal is to have them engage with your company on some level, preferably by offering their contact...
Lead generation is important, but it’s also difficult. According to data from HubSpot, 61% of marketers say that generating traffic and leads are their top challenge. It could be because of the more competitive nature of the business or it could also be because they...
The website of today is dramatically different from its predecessor from even just five years ago – and not in the way you might think. Yes, of course technology has advanced and websites are faster, more functional and are more aesthetically pleasing. But we are...
Some companies are wary of allocating money toward digital advertising because they assume cost is steep. The good news, the pay-per-click nature (PPC) of online advertising means that you only pay when a consumer clicks on your ad. In other words, ads that do not...
Almost all landing pages are the first step visitors reach regarding an offer. It’s designed to spark their interest and with a pop-up window, will ask for their email address and other basic information. This is then used to convert them into a prospect and...
In our experience, way too many business owners and entrepreneurs have believed an old myth about an online presence. They believe simply having a social media presence and/or a website will solve their problems. Their business will explode and they will sell...
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