Lead generation is important, but it’s also difficult. According to data from HubSpot, 61% of marketers say that generating traffic and leads are their top challenge. It could be because of the more competitive nature of the business or it could also be because they are doing it wrong.
If you belong to this demographic, here are five simple tips that you can follow to supercharge your lead generation efforts:
1. Give your brand and online facelift.
So, you want people to believe in your product and message. But do they see enough of you online? Can they find your website when they search in Google? Do you have active social media accounts?
You already know by now how important your online presence is in this day and age of digital marketing.
So before you take on a lead generation initiative, make sure that you have a fully functional website and social media platforms first.
2. Offer something valuable.
Consumers these days are already done with cold calling or email spamming. Instead, they only give their loyalty to businesses that offer value to them.
You can do this by offering reports, e-books, whitepapers, or even just simple blog posts that allow them to learn about your products and your brand as they become your loyal customers. Good content is key to making lead generation a lot easier, so you have to put out fresh and relevant content in different formats.
3. Create a cohesive strategy.
You can’t just blow your marketing budget on lead generation efforts that don’t offer good returns. A lot of marketers make the mistake of focusing too much on strategies that may help solve an immediate need but don’t benefit the business in the long run.
So if you want your efforts to pay off, you need to create a cohesive strategy first. Start by determining the goal of your campaign. Is it to promote a new product? Is it to increase brand awareness? Or is it to encourage repeat purchases? You need to be specific about what you want to achieve in order to make it easier to create strategies that will really work.
4. Bank on what works for you.
As you try different lead generation strategies, you need to keep yourself open for different options to know which one works best for you. If you discover a strategy that has given you good returns, capitalize on that rather than investing in those that don’t work for your business.
5. Keep your audience interested.
Finally, it’s one thing to earn leads, but it’s another story to keep them. You already achieved the goal of earning the trust of your target audience, so don’t put that to waste. Keep them interested by assuring them that you will continue to offer value to them and that they can also explore your other offerings.
It could be signing up for a newsletter to keep them up to date with your business or following your social media platforms to see your latest products. Never stop putting effort into your leads once you get them so that they will continue to stay loyal to you.