How Much Money Should You Spend on SEO?
Marketing Strategy If you own a business, allocating a percentage of your budget to SEO is not just a good idea - it is necessary. Why? If your customers cannot find your website, social media profiles or online business listing, they cannot make purchases from you or frequent your... Digital Marketing and Conventional Marketing: What’s the Difference?
Marketing Strategy The primary difference between digital marketing and conventional marketing is the medium that is used to execute it. Digital marketing is conducted through tactics such as SEO, blogs and local online search. Conventional marketing, on the other hand, leverages media... Marketing in Today’s Pandemic Landscape
Marketing Strategy It would be a huge understatement to say that the coronavirus pandemic has dramatically altered the marketing landscape. Some of the strategies, tactics and messaging that were once acceptable and effective are no longer and different approaches have taken their... What Are People Looking For When They Go To Your Website?
Marketing Strategy Have you ever thought about what people are looking for online? To focus a bit more on the idea, have you thought about what people are looking for when they visit your website? When you set up a website online, you can’t just assume that people will show up and... Today’s Most Important And Essential Website Components: Part 2
Business Strategy Websites are still raging on as the primary means to inform the masses about a person, a cause, a business or a product. To refresh: UI stands for User Interface, which is best defined as the overall look and feel and the presentation and interactivity of a product.... Today’s Most Important And Essential Website Components: Part 1
Business Strategy In the technological world we live in, the pillar of marketing consists of two forms of design known as "UI" and "UX." Oftentimes, they're lumped together and illustrate how poor or how well a website is designed and how a user experiences the product. UI stands for... Without Websites, Social Media Can Only Take You So Far
Business Strategy We took a blog from our creator and posted it ahead of time as an early Christmas present. It's a joint effort from our team as we continue to promote our website giveaway. If you'd like to enter before you read our blog, be our guest! The contest link can be found... Brand Hacking Blog Series: The Analytics Agenda
Marketing Strategy Analytics are tricky. In our experience, they are parts of marketing campaigns that are often overlooked or analyzed too soon. A big problem can arise when you let too much time pass before reviewing stats. The same problem arises when you start analyzing stats and...