Want to Ruin Your Business? Disregard Customer Reviews
Business Strategy Why Getting Positive Reviews Is Critical Results from a survey conducted by BrightLocal illuminate the importance of customer reviews for businesses: 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they “always” read...
How to Respond to Positive Reviews
Business Strategy A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...
Today’s Most Important And Essential Website Components: Part 2
Business Strategy Websites are still raging on as the primary means to inform the masses about a person, a cause, a business or a product. To refresh: UI stands for User Interface, which is best defined as the overall look and feel and the presentation and interactivity of a product....
Today’s Most Important And Essential Website Components: Part 1
Business Strategy In the technological world we live in, the pillar of marketing consists of two forms of design known as "UI" and "UX." Oftentimes, they're lumped together and illustrate how poor or how well a website is designed and how a user experiences the product. UI stands for...
Without Websites, Social Media Can Only Take You So Far
Business Strategy We took a blog from our creator and posted it ahead of time as an early Christmas present. It's a joint effort from our team as we continue to promote our website giveaway. If you'd like to enter before you read our blog, be our guest! The contest link can be found...
An Ongoing Struggle: DIY Websites vs. Web Developers
Branding Strategy In this episode of the Life Improvement Media blog, we're talking websites. And not just for the heck of it. In case you've missed all our weekly social media posts, we're giving away a FREE website to one lucky winner who enrolls in our promotional giveaway. Your...
The Value Of Mobile Responsiveness
Business Strategy Desktops still exist, while laptops are getting sleeker and smaller. Tablet companies are expanding and enhancing their product lines--some are getting larger, while some have smaller versions. Lastly, mobile phones are getting bigger and computer-based watches are on...
Brand Hacking Blog Series: Starting With Goals
Brand Hacking Series Welcome back to the Brand Hacking Blog Series! This marks the 1st blog in our series as we educate our students via the Brand Hacking Project. The project itself is built around 5 modules, not including a welcome and final assignment. Each month, we'll blog about the...