The lead generation process is the act of creating strategies and tactics to place your product or service in front of potential customers' eyeballs. The goal is to have them engage with your company on some level, preferably by offering their contact information. You're trying to get your foot in the proverbial door. It's paramount to have a sound plan in place to hook your customers and reel them in. Here are ten important steps to get you on your way to attracting massive amounts of leads.
10 Crucial Steps in the Lead Generation Process
1. Create Gated Content
One of the first things you should think about is creating content that you can offer in exchange for an email address. If you create something valuable for your audience, in most cases, they'll be happy to offer their email address in return. Your email list is your pot of gold, and it's important to start building it from day one.
Gated content can take many forms, but one of the most effective offerings is a free ebook. These are fairly easy to create, and people love them because they can be downloaded and read instantly. For best results, make sure your ebook is packed with useful information that will genuinely help your leads and make them thirst for more of what you have to offer.
2. Create an Email Newsletter
Another great way to attract leads is to create a newsletter that is sent out to your entire subscriber list. Email marketing is still a powerful way to build relationships with your leads. Studies show that people still spend more time on email than they do on social media. So if you're lucky enough to have an email list, it's in your best interest to engage with your audience.
If you're able to provide your leads with useful information in your newsletter, they'll feel like they can trust you. They'll also feel like they're getting something out of your relationship, which means they'll be more likely to follow through with you in the future if they need a product or service.
3. Host an Event
4. Provide a Free Trial
5. Optimize Your Website
6. Blog Regularly
7. Post Consistently on Social Media
8. Use Case Studies
9. Create a Referral System
In the online world, it's exceptionally easy to share discount codes and referral coupons by copying links and utilizing email and social media. It's not intrusive and is usually appreciated by all parties.
10. Remember To Test
This is something that you should be doing throughout your website and especially with your lead magnets and CTAs. Split test everything. It might seem tedious, but it provides valuable insight into the minds of your customers. The smallest tweak can lead to a big increase in conversions.
Split test your button copy, images, headlines, etc. Even if you think your landing page or CTA is rock solid, test it anyway. You'll be shocked at some of the results and will be happy you put in the time. Use your newfound data to make informed optimizations to drive sales.
Any good lead generation process will involve some experimentation. Stay on top of trends and do your research because lead generation tactics are constantly evolving. Remember that lead generation strategies can take time. But if what you're offering solves a problem for your customers, they're eventually going to show up. Remember that this is a long game. You don't just want to capture a lead, but you want to turn them into a customer for life. Contact Life Improvement media today to take your digital marketing to the next level.