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The website of today is dramatically different from its predecessor from even just five years ago – and not in the way you might think. Yes, of course technology has advanced and websites are faster, more functional and are more aesthetically pleasing.

But we are referring to the interactive nature of the websites that generate the most ROI today, those that are an effective marketing tool. When users can interact with a website versus just clicking through it, engagement improves exponentially, driving conversions as a result.

Beyond a Sign-Up Form

Interactive goes well beyond providing a sign-up form to collect visitors’ contact information. While you should definitely include a sign-up form on each webpage, this is just one small piece of the puzzle. Ultimately, the goal is to compel visitors to provide their information in exchange for getting access to appealing gated pieces.

If you use the right interactive tools on your landing pages, you could reap benefits including:

  • More conversions
  • Better insights
  • More accurate data
  • Better performing paid search campaigns
  • Improved credibility
  • An expanded email database

Why AI Chatbots Are Effective

Artificial intelligence (AI) chatbots are computer programs with the ability to carry on real-time conversations. Furthermore, these chatbots have a distinct personality of their own customized to suit your brand.

AI chatbots facilitate a conversation with website visitors. They do so in two ways: by keeping track of the products in which they express interest and by collecting users’ information. Even the simplest AI chatbots greatly improve the user experience and closes the gap between website visitors and your staff.

Chatbots offer a host of benefits including the following:

  • 24/7 and 365 days availability
  • Carry on multiple conversations simultaneously
  • Learn continuously from experiences
  • Superior lead generation
  • Less onboarding time required
  • Cost-effective
  • Reduce bounce rate

Busy consumers want fast and convenient options to get answers to their queries. AI chatbots are an ideal way to meet this need. They are a quick fix for visitors who seek information about your products or services. In this way, chatbots win the customer service game – and when your business makes consumers happy, it will experience significant revenue increases.

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