In our experience, way too many business owners and entrepreneurs have believed an old myth about an online presence. They believe simply having a social media presence and/or a website will solve their problems. Their business will explode and they will sell countless products and services to the masses overnight. False!
Do not believe this myth! Your website is not plug and play or turn-key as we heard quite often unless you let experts maintain it. Digital marketing for small business has drastically been transformed since the birth of the Internet. It's the same thing as a brochure only with a "www." preceding it. It's not enough to bring potential customers to you.
Brochure sites follow a rather dull model to attract attention. Usually they come standard with a basic UI/UX without providing information about their company or business. The problem with these old style websites is no data about them can be measured or tracked. How would you know you're getting your money's worth without solid data like visitors or conversation rates? Secondly, they have zero correspondence with SEO or Search Engine Optimization. Without keywords tied to your website, when people search for a similar product/service, they reach your competitors rather than you. That's a problem for you!
The True Alternative: Lead Generation
Once these customers leave your website, they’ll likely continue researching your competitors, comparing prices and reading about similar products, and there’s not really anything YOU can do to bring them back. If you’re lucky, they’ll let the information they got from your site somewhere in the back of their minds for when they’re ready to make a buying decision. All you can do is cross your fingers and hope they remember you.
Millions of other marketers, big and small, have evolved and understand the importance of using landing pages to generate their business a measurable ROI. Now, we'll share three great ways to incorporate landing page lead generation.
1. Measurable ROI
Because building a website can be expensive and time-consuming, you'll naturally want to make sure it's worth the investment. Functionality is more important than form in the long run. Having a way for visitors to latch onto you via opt-ins or subscribing gives you the data to measure from the get-go.
2. Engaging Visitors
Instead of losing customers who need more information or time before they buy, you could interact with them and encourage following up as well as sharing their contact information with YOU.
3. Future Offers
Consistency - one of the 6 principles of influence. People are, by nature, consistent on their actions. Think for a moment. If someone subscribes to your newsletter or email campaign, they'll be connected to you and your website. Now, they will be more likely of offers and information from you in the future.
Think about how you can meet potential customers along their buying journey. What can you offer to make the process easier? How can you provide the most value to these people? By nurturing and educating your audience, you build trust and empower them to make a decision they can feel great about.
Thank you for your attention!
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