πŸ€– AI Search / GEO

Get cited in ChatGPT, Google AI, and Perplexity.

Your customers are asking AI engines for local recommendations. In most local markets, no agency is optimizing for that yet. We help service businesses get cited β€” before their competitors realize the search layer has changed.

The shift

Search isn't just Google anymore.

Your customers are asking ChatGPT for "the best HVAC company near me." They're reading Google's AI Overview at the top of search results instead of clicking links below. They're getting a single recommendation from Perplexity and calling. Each one of those moments is winner-take-most. If your business isn't named, you don't exist in that search.

The stakes

This isn't future-tense anymore.

AI search is already happening. The advantage goes to whoever optimizes first.

800M+
ChatGPT weekly users asking for recommendations
~60%
Google searches now show an AI Overview at top
3–5
Businesses typically cited per AI answer β€” winner take most
~30%
Drop in click-through when AI Overview appears
What we build

The AI Search system end to end.

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LLM-friendly content

Question-and-answer formats, entity-rich pages, FAQ blocks, structured comparisons β€” the content patterns AI engines actually pull from.

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Knowledge graph + entities

Build the connections β€” services, locations, people, certifications β€” that make AI engines confident citing you as the authority.

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AI citation tracking

Monthly monitoring of ChatGPT, Google AI Overviews, Bing Copilot, and Perplexity. Which engines mention you, which mention competitors, what changes.

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Cited-source coverage

AI engines pull from a specific set of trusted publications. We get you featured on the ones that matter for your category and location.

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Structured data + schema

LocalBusiness, FAQPage, Service, Review schema β€” the markup language AI engines (and Google) use to understand exactly what you do.

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Review velocity strategy

AI engines weight review recency and volume heavily. We build the system that gets you a steady cadence of fresh, signal-rich reviews.

How we work

Four phases. Built to compound.

01

Baseline AI visibility audit

We test the 25-50 most likely customer queries for your business across ChatGPT, Google AI Overviews, Bing Copilot, and Perplexity. Who gets cited, who doesn't, and what patterns the engines use to decide.

02

Structural foundation

Schema implementation, entity-rich content rebuild, knowledge graph development, FAQ and comparison content. The structural changes AI engines need to confidently cite you.

03

Authority + coverage build

Get featured on the publications AI engines actually pull from. Build review velocity. Develop expert-author content. This is the ongoing investment that drives citation rates.

04

Monitor + iterate

Monthly citation tracking across all major engines. Quarterly strategy adjustments based on which queries are converting, which engines are growing, where competitors are gaining ground.

Sample results Β· anonymized

What this looks like in citations.

βš–οΈ Law Firm Β· Bradenton

Cited by ChatGPT and Perplexity within 90 days.

Entity-rich content rebuild + FAQ pages + practice-area schema + cited-source coverage. Now consistently cited when prospects ask either engine for legal help in their specialty + region.

3 of 4
Engines citing
+38%
Direct site visits
90d
To first citation
🦷 Dental · St. Petersburg

Featured in Google AI Overview for top procedures.

Schema rebuild, procedure FAQ depth, expert-author content. Now featured in Google AI Overview for 8 of 12 top procedure searches in their service area.

8/12
AI Overview features
4β˜…+
Citation tone
+22%
Branded search
πŸ”§ HVAC Β· Tampa

Top result on ChatGPT for top service queries.

Service-area entity build + cited-source PR + review velocity system. Now the most-cited HVAC contractor on ChatGPT for their primary service area.

#1
ChatGPT citation
+47%
"Brand+area" search
4 of 4
Engines mentioning
Common questions

About AI Search.

Isn't this just SEO with a new name?

It overlaps with SEO at the foundation β€” both reward clean structured data, real authority, and trustworthy content. But the downstream signals are different. SEO measures rankings on Google's results page. AI Search measures whether you're cited as the answer in a generative engine. The optimizations are related but not identical.

Can you actually influence what ChatGPT or Perplexity say?

Not directly β€” nobody can guarantee a specific output from a generative engine. What we can do is improve the inputs the engines pull from: clean structured data, entity-rich content, citations from sources those engines trust, and a review profile that signals authority. Done well, citation rates move measurably.

How fast does this work?

Faster than traditional SEO in some ways, slower in others. Schema and entity changes can show up in AI Overviews within weeks. ChatGPT and Perplexity citations usually take 60-90 days to start moving. Compounding shows up over 6-12 months.

Do I need to do Local SEO first?

Strongly recommended. The foundation overlaps about 70%. We typically run both as one engagement β€” same team, integrated strategy β€” because doing them as separate vendors leaves the most valuable signals uncoordinated. See Local SEO.

How do you measure success?

Monthly citation tracking across ChatGPT, Google AI Overviews, Bing Copilot, and Perplexity for the 25-50 most likely customer queries for your business. We track citation rate, citation position, sentiment, and competitor citation rates. Plus branded search lift and direct-traffic patterns.

Start with the scan

See where AI engines stand on your business.

Free, 60 seconds, no follow-up cycle. The scan includes AI citation checks across ChatGPT, Google AI, Bing Copilot, and Perplexity.