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Is Email Marketing Dead – Or a Marketing Must-Have?
Some claim that email marketing is on its last legs. They call it an antiquated strategy in a world dominated by shiny new techniques and tools. Arguments stem from overflowing inboxes to a widespread preference for short and fast text messages....
Want to Ruin Your Business? Disregard Customer Reviews
Why Getting Positive Reviews Is Critical Results from a survey conducted by BrightLocal illuminate the importance of customer reviews for businesses: 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they...
How Much Money Should You Spend on SEO?
If you own a business, allocating a percentage of your budget to SEO is not just a good idea - it is necessary. Why? If your customers cannot find your website, social media profiles or online business listing, they cannot make purchases from you...
Digital Marketing and Conventional Marketing: What’s the Difference?
The primary difference between digital marketing and conventional marketing is the medium that is used to execute it. Digital marketing is conducted through tactics such as SEO, blogs and local online search. Conventional marketing, on the other...
Marketing in Today’s Pandemic Landscape
It would be a huge understatement to say that the coronavirus pandemic has dramatically altered the marketing landscape. Some of the strategies, tactics and messaging that were once acceptable and effective are no longer and different approaches...
Social Media Isn’t Just Important – It’s A Critical Component Of Your Marketing Mix
Social media has forever changed the way we discover, connect, chat, and share information. It's the technology that connects us all together – whether it's to simply sit and chat with friends and family or to share great content to grow your...
The Voice Search Trends – What you should know
As technology continues to advance like never before, the way people interact online is also changing. Surely you have heard names like “Siri,” “Alexa,” “Cortana,” and “Google Assistant – “ those are the main virtual assistants out...
What happened to Google Plus
Due to massive data exposure, Google Plus is shutting their doors. Yes, data was exposed, but at the time of writing this, there is no evidence that it was accessed. Along with this news, tthe company has admitted that user engagement on Google +...
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