Experts in Local Search
In addition to optimizing your websites for online searches, you should also consider the benefits of searches that drill down on your specific locale. Life Improvement Media is connected to multiple resources to help you get found by the people most likely to need your services: the people who live nearby!
It is increasingly common for consumers to turn to the Internet even when looking for businesses close to home.
Why? Well, newspapers don’t put their display ads into searchable categories. The Yellow Pages charges premium prices for display ads. Referrals are good, but what if people remember only part of your business name, or don’t remember your location at all?
Local searches incorporate a variety of resources, and we can help you take advantage of them.
The first step is to make sure that your information is consistent across listing platforms. Up to 50% of small businesses have inconsistent or even inaccurate information showing up on different listing services. Consumers aren’t going to spend the time to figure out if you’re on First Avenue or First Street, or which of two different phone numbers will connect them to you. Have you moved? Your new address needs to replace the old wherever your business shows up! We can manage all these details for you, and get you listed on the most used services.
We can also help you acquire more citations, mentions of your business that help to raise your visibility online. Has someone mentioned your business on social media? Has a blogger referred to your company online? Did a consumer writer a review on Yelp or Google? All these mentions can help build your credibility, and help search engines include your business in search results.
Consumers also want fuller information about the businesses they seek: regular hours, holiday hours, forms of payment accepted, delivery options, etc. The more information you provide to the listing services, the greater your chances of making a connection that converts.
We can help you with Google My Business, a service where your business profile can be customized for the things your potential clients are most likely to search for. Solid content, the right keywords for search optimization, and a robust list of citations can make Google My Business a powerful marketing tool.
We also can assist you with relationship management software, help you encourage happy customers to write positive reviews, take advantage of the trend toward text marketing, and more.
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