Not too long ago, our core staff at Life Improvement Media came to the crossroads of which landing page builders we wanted to partner with. We knew our clients would want more than eCommerce, SEO-powered and multi-page websites. They would need online introductory tools to point people in their direction. Landing pages and funnels of their own became a necessity almost instantly!
That’s where we came in and decided which of the best platforms out there would be perfect for our clients. And it came down to two of the most popular marketing funnels and page builders: LeadPages (aka LP) and ClickFunnels (aka CF). Now, for you all, we’re going to cover these two monstrous marketing tools. You never know when you might need to have a landing page or squeeze page with an email opt-in of your own!
LeadPages vs. ClickFunnels: The Differences
Right off the bat, when you open a new tab and go to their website, LeadPages is presented more professionally. ClickFunnels took a rather lengthy approach to suit a different market: the entrepreneurs and the solopreneurs. The design of their website tells a story. They are speaking mainly to individual marketers rather than SMBs (small-to-medium businesses) and agencies like us. CF's main website page is one long scrolling landing page with exit links to other parts of the website. On the other hand, LP segments each piece very well allowing their visitors to find what they need from the start. CF wants to pull you into their story and the value proposition behind the funnel itself.
The LP editor is sharper and simpler to use. For anyone out there who knows what Divi in WordPress is, it reminded us of the Visual Editor--a live real-time editor on the front end of websites. The editor in CF is somewhat different with a side menu for each section with plenty of drop downs and toggles. Editing and building inside of LP is faster than CF and we are speaking from experience here. We all have experience working in both ClickFunnels and LeadPages and LP takes the first place.
LeadPages offers a 30-day money-back guarantee on top of their plans. The three plans they offer range from $25/month to $200/month, paid on an annual basis. On the other hand, Click Funnels gives marketers a free 14-day trial and the option to start a $97/month plan or a $297/plan afterwards.
ClickFunnels vs. LeadPages: The Similarities
Just like with a ton of other services out there, both platforms have tiered plans. Each step up provides more options than the last and the options added are reflected in the higher priced plan.
Both have an extremely diverse amount of integrations, whether it’s for payment processing, webinar software, CRM integration, shopping cart, social media posting, email autoresponders, analytics, automation, scheduling and much more.
We suggest not rushing to a decision. Treat your funnel software like a brand new Lexus and take each model for a test drive first. Don't publish any campaigns. Sit back and play with the editors. Play with the integrations. Run as many tests as you can to see how each piece works within your business parameters. Observe what your clients and prospects will see on their end as a result of your campaigns.
The Bottom Line
There’s a lot of information out there. Don’t mistake funnel systems for website replacements and/or CRMs (customer relationship management systems). Each tool serves a major and different purpose. The goal is to find what works for your business and, of course, for your budget!
Our CCO, Erik, posted a blog earlier this month outlining three of the major email marketing platforms. Integrations of all three email marketing tools are available on both LeadPages and ClickFunnels. Does that mean you should keep your account with Aweber, for example, and tie it to ClickFunnels? It doesn’t make sense to have two separate accounts that do the same thing, unless you need them. It can be confusing, but that’s why we’re here and have been for 8 solid years!
We’re here to help and working together to correct a widespread problem in the marketing industry called “over-promising and under-delivering.” It needs to be the other way around. No questions asked. Reach out to us if you have marketing concerns at firstname.lastname@example.org or directly to our strategist email@example.com. Furthermore, if you have a learning and development question, shoot us an email and we’ll forward it to our Digital Learning and Engagement Strategist!
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