Welcome back to the Brand Hacking Blog Series! This marks the 3rd blog in our series as we educate our students via the Brand Hacking Project. The project itself is built around 5 modules, not including a welcome and final assignment. Each month, we'll blog about the major topics covered in the course. For now, we'll discuss building and/or revamping your logo that best speaks to your business.
A Logo = Business 101
Simply put, your logo allows you to stand out from the crowd. It’s something that needs to stick in people’s minds. When you create or modify your company’s logo, it needs to remain unique. Logos visually highlight who you are and what you market or sell to the public. It should be the first thing you create as it is the first representation of your business.
Take a moment and Google the Starbucks logo. Notice how they have achieved similar branding success with their creative logo. Starbucks' logo invokes the five senses to ponder a delicious and energy-boosting cup of a café au lait (Starbucks has created a memorable name for this classic French cup of java).
Of course, successful business branding doesn't solely rely on creating a memorable logo. Packaging, customer service, and unique products all play significant roles in establishing a brand.
This is obvious, but as everyone out there has varied backgrounds, we want to start a clean slate. A logo should not be created in a few minutes. You need to consider the shapes, lines, curves. A great logo could be finalized, yet if a stroke was added, the design could be compromised. Keep in mind, there is such a thing as overkill in logo design.
Colors speak louder than any tagline or name beside it. In our course, we will be diving into the psychology of color. Each color has its own behavior behind it. For example, red is a color of energy, but it is also synonymous with "stop." Yellow is a cowardly color, yet on the road, it means proceed with caution. Stay tuned, there's more on the color wheel and use of color psychology coming later.
Is It Time For A New Logo?
This next section falls under "intermediate learning" as not everyone is content with their current designs. However, we want to give you an insight regardless. Students in our course and clients in our portfolio have reached the logo crossroads at one point or another. The question they ask is: do I start over with my logo to modify what I have? Creating a logo from scratch may be the way to go. It's often easier to start fresh as opposed to changing an existing logo.
If you're interested in reserving a seat in our Brand Hacking Project class, click the RESERVE link below!
In just 7 SHORT WEEKS, you will build a solid brand and marketing strategy to catapult your business revenue. Gain knowledge on logo design, media strategy, and marketing channels. Learn how to better stretch your marketing dollars. Apply the tools to measure your success! Each module is designed to provide basic to intermediate knowledge of branding and marketing essentials. Use the knowledge you've gained to complete the weekly assignments.
Thank you for your attention!