STAGE II: DESIGN
One thing our designers have learned, it’s that design class doesn’t teach them anything useful. Principles like applying the skills within trial and error, completing a project and starting back to square one makes for the best designers. It’s the process where the design work comes alive. One piece that makes Life Improvement Media valuable are the several pairs of graphic eyes on the same concept. It’s collaboration, criticism, critique and in some cases, flat out discussion that makes our team of designers who they are. Everything from the initial intake of your ideas and your brand is considered for the finalized design proofs.
Every point mentioned in the consultation comes into play to create your concept(s).
Depending on the project, we start with either our keyboards or the whiteboards.
All designers on deck give their honest, unbiased opinions to the room for approval.
Steps 1-3 are repeated to provide our client several design ideas.