Inside Apple, former CEO Steve Jobs never followed the status quo. Every operation was questioned. Every employee, regardless of title or job department, handled things differently. Steve always asked them why their process was different. The consistent answer from his employees of "Because that’s what everybody else does" was not good enough. When Life Improvement Media first started in 2009, my first thought was "I need to build a website." The more I explored the nature of my business, the more reasons I discovered for having a website in the first place.
Compelling Argument #1 – An online brochure
Companies spend millions creating and distributing printed brochures. A website allows you to sidestep this altogether. Your potential customers can learn about your business and its products via their fingertips. Anyone you hand a business card to whether at a networking function or a referral most likely will investigate further and check out your website.
Compelling Argument #2 – Customers
More than 2.5 billion people use the internet daily, and roughly 90% of those have made an online purchase or reached out to a company in the last 12 months. Without a website, you're setting yourself up for failure right off the bat. Don't miss out on where our world is heading by not having a digital identity.
Compelling Argument #3 – Increased business value
The perceived value of your business will be lower in your customers' eyes especially if your website lacks quality and/or contains errors in grammar. Mobile optimization is key because 57% of mobile users say they "won't recommend a business with a poorly designed mobile site." (CMS Report)
Compelling Argument #4 – Influence
Having a website allows thousands of people to see it and learn information about you and your business. With a vast reach, you are now able to influence people's decisions and educate them.
Compelling Argument #5 – Visual and Visable Content 24/7/365
As long as you stay on top of your expenses, your website will be live 24 hours a day, 7 days a week, 365 days a year. Nothing about a professional website should be hands on. Therefore, it's always able to be viewed by prospects and clients.
Compelling Argument #6 – Communication with customers
Incorporating a blog or even an RSS feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or even industry-wide relevant content for educational purposes.
Compelling Argument #7 – Customer support
With a support ticket system or a separate FAQ page dedicated to your products and/or services, you can reduce the cost of customer support. Many modern companies geared toward automation tools follow this same thought process and are more successful by doing so. They can better monetize their time by keeping a support system in place. Why do you need a professional website? Let us know your thoughts!
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