Digital Marketing and Conventional Marketing: What’s the Difference?
Marketing Strategy The primary difference between digital marketing and conventional marketing is the medium that is used to execute it. Digital marketing is conducted through tactics such as SEO, blogs and local online search. Conventional marketing, on the other hand, leverages media...
How to Respond to Positive Reviews
Business Strategy A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...
Brand Hacking Blog Series: Paid vs. Earned Media
Brand Hacking Series Let's be honest, we all love Gary Vaynerchuk and his story of success. His mentality about business and growth is unparalleled. He has said many intriguing and groundbreaking things in his vlogs and #AskGaryVee episodes. One major recurring theme he says on stage as...
Brand Hacking Blog Series: Understand Your Audience And The Analysis
Brand Hacking Series As we've said several times before, knowing your audience will make or break your marketing campaign. It is the way all your efforts regarding your marketing campaign will be tested. Be sure you don't waste your time on the front end developing your marketing...
Maintain, Maintain, Maintain Your Website
Branding Strategy Maintain, maintain, maintain. We’ve used the same word six times now. If you're sighing already, chances are you need to maintain your website. Now, that’s seven. Maybe it's been a while or you're putting it off because it's not in your wheelhouse. No matter what...
How To Properly Execute A Networking Table Event
Branding Strategy Recently, the core Life Improvement Media team set up shop at a networking expo in the Tampa Bay area. Although it was a small event in terms of vendors, plenty of people swung by. Visitors off the street stopped in as did other avid networkers in the area. For the 4...