by Erik Remmel | Jun 22, 2020 | Marketing Strategy, SEO
If you own a business, allocating a percentage of your budget to SEO is not just a good idea – it is necessary. Why? If your customers cannot find your website, social media profiles or online business listing, they cannot make purchases from you or frequent...
by Erik Remmel | Jun 15, 2020 | Marketing Strategy
The primary difference between digital marketing and conventional marketing is the medium that is used to execute it. Digital marketing is conducted through tactics such as SEO, blogs and local online search. Conventional marketing, on the other hand, leverages media...
by Erik Remmel | Dec 17, 2018 | Business Strategy, Reputation Management
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...
by Erik Remmel | Oct 26, 2017 | Brand Hacking Series, Branding Strategy
Let’s be honest, we all love Gary Vaynerchuk and his story of success. His mentality about business and growth is unparalleled. He has said many intriguing and groundbreaking things in his vlogs and #AskGaryVee episodes. One major recurring theme he says on...
by Erik Remmel | Oct 19, 2017 | Brand Hacking Series, Branding Strategy, Marketing Strategy
As we’ve said several times before, knowing your audience will make or break your marketing campaign. It is the way all your efforts regarding your marketing campaign will be tested. Be sure you don’t waste your time on the front end developing your...
by Erik Remmel | Sep 7, 2017 | Branding Strategy, Business Strategy, Marketing Strategy
Maintain, maintain, maintain. We’ve used the same word six times now. If you’re sighing already, chances are you need to maintain your website. Now, that’s seven. Maybe it’s been a while or you’re putting it off because it’s not in your...
by Erik Remmel | Aug 3, 2017 | Branding Strategy, Business Strategy, Marketing Strategy
Recently, the core Life Improvement Media team set up shop at a networking expo in the Tampa Bay area. Although it was a small event in terms of vendors, plenty of people swung by. Visitors off the street stopped in as did other avid networkers in the area. For the 4...
by Erik Remmel | Jul 20, 2017 | Branding Strategy, Business Strategy, Marketing Strategy
Last week, we discussed the first part of the brand audit. We went in depth into the branding essentials–every necessary element to establish one’s brand. Those eight elements are the foundation to a personal figure, a company, a brand, or any organization...
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