by Erik Remmel | Jun 15, 2020 | Marketing Strategy
The primary difference between digital marketing and conventional marketing is the medium that is used to execute it. Digital marketing is conducted through tactics such as SEO, blogs and local online search. Conventional marketing, on the other hand, leverages media...
by Erik Remmel | Jan 28, 2019 | Social Media
Social media has forever changed the way we discover, connect, chat, and share information. It’s the technology that connects us all together – whether it’s to simply sit and chat with friends and family or to share great content to grow your brand. Some...
by Erik Remmel | Jan 14, 2019 | SEO
As technology continues to advance like never before, the way people interact online is also changing. Surely you have heard names like “Siri,” “Alexa,” “Cortana,” and “Google Assistant – “ those are the main virtual assistants out there. Online searchers are able to...
by Erik Remmel | Oct 29, 2018 | SEO
Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords...
by Erik Remmel | Aug 12, 2018 | Website Marketing, Wordpress
Building a website is easier than ever before. You don’t need to be a master programmer, you don’t need to learn HTML or anything else. You can start a site with free DIY tools, or you could use WordPress. Amidst the many different options that you can pursue, you’ll...
by Erik Remmel | Sep 7, 2017 | Branding Strategy, Business Strategy, Marketing Strategy
Maintain, maintain, maintain. We’ve used the same word six times now. If you’re sighing already, chances are you need to maintain your website. Now, that’s seven. Maybe it’s been a while or you’re putting it off because it’s not in your...
by Erik Remmel | Aug 3, 2017 | Branding Strategy, Business Strategy, Marketing Strategy
Recently, the core Life Improvement Media team set up shop at a networking expo in the Tampa Bay area. Although it was a small event in terms of vendors, plenty of people swung by. Visitors off the street stopped in as did other avid networkers in the area. For the 4...
by Erik Remmel | Jul 27, 2017 | Branding Strategy, Business Strategy, Marketing Strategy
Part three of our BRANDING AUDITED blog series revolves primarily around the development and understanding of your audience. Secondly, we will cover basic analytics to track. If you would like to circle back to the previous two parts of our series, click on the...
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