by Erik Remmel | Sep 21, 2020 | Lead Generation, Marketing Strategy
Lead generation is important, but it’s also difficult. According to data from HubSpot, 61% of marketers say that generating traffic and leads are their top challenge. It could be because of the more competitive nature of the business or it could also be because they...
by Erik Remmel | Jul 15, 2020 | Advertising, Digital Advertising, Lead Generation
Some companies are wary of allocating money toward digital advertising because they assume cost is steep. The good news, the pay-per-click nature (PPC) of online advertising means that you only pay when a consumer clicks on your ad. In other words, ads that do not...
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