by Erik Remmel | Jul 27, 2020 | Business Strategy, Website Marketing, Wordpress
You have probably seen the cheeky ads for free website builders like Wix and Weebly. The creators of these tools claim that they make building a good website fast, easy and free of the substantial fee some agencies charge. While free website builders do offer some...
by Erik Remmel | Jul 20, 2020 | Artificial Intelligence Chatbots, Lead Generation
The website of today is dramatically different from its predecessor from even just five years ago – and not in the way you might think. Yes, of course technology has advanced and websites are faster, more functional and are more aesthetically pleasing. But we are...
by Erik Remmel | Jul 15, 2020 | Advertising, Digital Advertising, Lead Generation
Some companies are wary of allocating money toward digital advertising because they assume cost is steep. The good news, the pay-per-click nature (PPC) of online advertising means that you only pay when a consumer clicks on your ad. In other words, ads that do not...
by Erik Remmel | Jul 6, 2020 | Email Marketing, Marketing Strategy
Some claim that email marketing is on its last legs. They call it an antiquated strategy in a world dominated by shiny new techniques and tools. Arguments stem from overflowing inboxes to a widespread preference for short and fast text messages. These arguments may...
by Erik Remmel | Jun 30, 2020 | Business Strategy, Reputation Management
Why Getting Positive Reviews Is Critical Results from a survey conducted by BrightLocal illuminate the importance of customer reviews for businesses: 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they “always” read...
by Erik Remmel | Jun 22, 2020 | Marketing Strategy, SEO
If you own a business, allocating a percentage of your budget to SEO is not just a good idea – it is necessary. Why? If your customers cannot find your website, social media profiles or online business listing, they cannot make purchases from you or frequent...
by Erik Remmel | Jun 15, 2020 | Marketing Strategy
The primary difference between digital marketing and conventional marketing is the medium that is used to execute it. Digital marketing is conducted through tactics such as SEO, blogs and local online search. Conventional marketing, on the other hand, leverages media...
by Erik Remmel | Jan 28, 2019 | Social Media
Social media has forever changed the way we discover, connect, chat, and share information. It’s the technology that connects us all together – whether it’s to simply sit and chat with friends and family or to share great content to grow your brand. Some...
by Erik Remmel | Dec 17, 2018 | Business Strategy, Reputation Management
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...
by Erik Remmel | Jun 22, 2017 | Business Strategy, Content Marketing, Marketing Strategy, Video Marketing, Website Marketing
Marketing technology can be rather intimidating for most business owners to actually adopt. New technology can be scary so this makes perfect sense. Especially, when you do not want to struggle with a tool that has a deep learning curve. With that being said, it means...
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