by Erik Remmel | May 15, 2021 | Branding Strategy, Lead Generation
The lead generation process is the act of creating strategies and tactics to place your product or service in front of potential customers’ eyeballs. The goal is to have them engage with your company on some level, preferably by offering their contact...
by Erik Remmel | Sep 21, 2020 | Lead Generation, Marketing Strategy
Lead generation is important, but it’s also difficult. According to data from HubSpot, 61% of marketers say that generating traffic and leads are their top challenge. It could be because of the more competitive nature of the business or it could also be because they...
by Erik Remmel | Jul 6, 2017 | Email Marketing, Lead Generation, Marketing Strategy, Website Marketing
Almost all landing pages are the first step visitors reach regarding an offer. It’s designed to spark their interest and with a pop-up window, will ask for their email address and other basic information. This is then used to convert them into a prospect and...
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