The Five Tips to Supercharging Your Lead Generation Efforts
Lead generation is important, but it’s also difficult. According to data from HubSpot, 61% of marketers say that generating traffic and leads are their top challenge. It could be because of the more competitive nature of the business or it could also be because they...
How Long Does It Take to Build a Website? Developers Say 30-45 Days
If you belong to the mere 46% of businesses that still don’t have a website, this is the right time to do it. With more than 4 billion Internet users around the world, you can’t miss the opportunity to get better branding, marketing, and sales for your business when...
Free Website Builders – Is the Cost Too High?
You have probably seen the cheeky ads for free website builders like Wix and Weebly. The creators of these tools claim that they make building a good website fast, easy and free of the substantial fee some agencies charge. While free website builders do offer some...
Want to Generate Leads? You Need Artificial Intelligence Chatbots
The website of today is dramatically different from its predecessor from even just five years ago – and not in the way you might think. Yes, of course technology has advanced and websites are faster, more functional and are more aesthetically pleasing. But we are...
Digital Advertising – Is It Worth the Investment?
Some companies are wary of allocating money toward digital advertising because they assume cost is steep. The good news, the pay-per-click nature (PPC) of online advertising means that you only pay when a consumer clicks on your ad. In other words, ads that do not...
Is Email Marketing Dead – Or a Marketing Must-Have?
Some claim that email marketing is on its last legs. They call it an antiquated strategy in a world dominated by shiny new techniques and tools. Arguments stem from overflowing inboxes to a widespread preference for short and fast text messages. These arguments may...
Want to Ruin Your Business? Disregard Customer Reviews
Why Getting Positive Reviews Is Critical Results from a survey conducted by BrightLocal illuminate the importance of customer reviews for businesses: 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they “always” read...
How Much Money Should You Spend on SEO?
If you own a business, allocating a percentage of your budget to SEO is not just a good idea – it is necessary. Why? If your customers cannot find your website, social media profiles or online business listing, they cannot make purchases from you or frequent...
Digital Marketing and Conventional Marketing: What’s the Difference?
The primary difference between digital marketing and conventional marketing is the medium that is used to execute it. Digital marketing is conducted through tactics such as SEO, blogs and local online search. Conventional marketing, on the other hand, leverages media...Check Out Our Podcast
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