3 Marketing Myths

by Erik Remmel | Jun 8, 2017 | Business Strategy, Marketing Strategy

There’s a lot of money to be made online. In fact, in 2014, more than $300 billion dollars was spent online according to The Internet Retailer. The Internet offers loads of opportunity. Having an online presence is only the first step, but you have to convince leads...

Avoid These 5 Costly Mistakes With Mobile Marketing

by Erik Remmel | Jun 1, 2017 | Business Strategy, Devices, Marketing Strategy, Video Marketing, Website Marketing

Mobile marketing is a lot like online dating so treat it like that. Many of the same principles of success apply to both. Think of your users as individuals you need to consistently court and stay away from these “kiss of death” mistakes. It’s...

May Recap Part 4: The Creation of the Computer

by Erik Remmel | May 25, 2017 | Creative Direction, Marketing Strategy

This May, we took a look back at the inventions that helped us get where we are today. We’re writing these words and you’re reading these words thanks to the creation of social media, the Internet and the world wide web, of course, the computer itself. (Even if you’re...

May Recap Part 3: The Creation of the Internet

by Erik Remmel | May 18, 2017 | Creative Direction, Marketing Strategy

It’s quite a challenge to summarize the creation of the Internet without getting lost in nerd language or confusing the audience with massive amounts of detail. We plan to keep this blog high-level so everyone can follow it. The Information Superhighway The Internet...

May Recap Part 2: The Creation of Podcasting

by Erik Remmel | May 11, 2017 | Marketing Strategy, Podcasting

In the early 2000s, no one would imagine that listening to people speak about a topic would evolve into such a popular, large-scale medium for attention. Yet it did—podcasting gained momentum over the last 14 years since it’s initial (and disputed) birthdate. Remember...

How Brands Are Successfully Using LIVE Streaming Video

by Erik Remmel | Apr 27, 2017 | Video Marketing, Marketing Strategy

Streaming video enables brands to step out from behind the curtain and connect one human to another. End users then partake in sharing company stories that attract new customers and provide a unique overall experience. Any one and any company and tap a button and go...

How To Negotiate With Someone In Business

by Erik Remmel | Apr 20, 2017 | Business Strategy, Marketing Strategy

When it comes to how to negotiate with someone in business, we can all feel a bit lost. How do you know what really works the best? What can you say so that the other doesn’t keep rambling on? How do you get to the point without seeming needy? Well as far as...

Get Your Business Online w/ Landing Page Lead Generation

by Erik Remmel | Apr 13, 2017 | Marketing Strategy, Business Strategy, Lead Generation

In our experience, way too many business owners and entrepreneurs have believed an old myth about an online presence. They believe simply having a social media presence and/or a website will solve their problems. Their business will explode and they will sell...

Landing Page vs. Website – When To Use Each One

by Erik Remmel | Mar 16, 2017 | Website Marketing, Content Marketing, Marketing Strategy

User design is something that web designers and marketers will argue about all the time. There are two major elements of design that you will no doubt run into, especially if you’re launching a business site. There is the pull to building a landing page or a...

The Reasons You Should Be Outsourcing Marketing

by Erik Remmel | Feb 16, 2017 | Marketing Strategy

Business today is not usually run by just one person. Sure, there are those that put the weight of their business completely on their own shoulders and push things forward. It’s rare for successful businesses to work with a solitary element, which is why outsourcing...