Digital Marketing and Conventional Marketing: What’s the Difference?
Marketing Strategy The primary difference between digital marketing and conventional marketing is the medium that is used to execute it. Digital marketing is conducted through tactics such as SEO, blogs and local online search. Conventional marketing, on the other hand, leverages media...
Marketing in Today’s Pandemic Landscape
Marketing Strategy It would be a huge understatement to say that the coronavirus pandemic has dramatically altered the marketing landscape. Some of the strategies, tactics and messaging that were once acceptable and effective are no longer and different approaches have taken their...
How to Respond to Positive Reviews
Business Strategy A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...
3 SEO Tips to Improve Your Keyword Research
SEO Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords...
Why Use WordPress Instead of Other DIY Website Tools
Website Marketing Building a website is easier than ever before. You don’t need to be a master programmer, you don’t need to learn HTML or anything else. You can start a site with free DIY tools, or you could use WordPress. Amidst the many different options that you can pursue, you’ll...
The Recent Data Breaches Of 2017
Agency When we hear on the news that there was another data breach, a wave of panic overcomes us. First off, our mind listens to the broadcast for the company in question. Hopefully, it's not a company we use regularly in business or our everyday lives. If it is a company we...
Brand Hacking Blog Series: Marketing Campaigns vs. Marketing Channels
Brand Hacking Series A lot of businesses can benefit greatly from doing their research and homework first. Then applying it and investing in their businesses. We've seen the opposite as a result of impatience, budget constraints, eagerness to succeed and other headlines floating around...
Brand Hacking Blog Series: Paid vs. Earned Media
Brand Hacking Series Let's be honest, we all love Gary Vaynerchuk and his story of success. His mentality about business and growth is unparalleled. He has said many intriguing and groundbreaking things in his vlogs and #AskGaryVee episodes. One major recurring theme he says on stage as...