by Erik Remmel | May 15, 2021 | Branding Strategy, Lead Generation
The lead generation process is the act of creating strategies and tactics to place your product or service in front of potential customers’ eyeballs. The goal is to have them engage with your company on some level, preferably by offering their contact...
by Erik Remmel | Jul 20, 2020 | Artificial Intelligence Chatbots, Lead Generation
The website of today is dramatically different from its predecessor from even just five years ago – and not in the way you might think. Yes, of course technology has advanced and websites are faster, more functional and are more aesthetically pleasing. But we are...
by Erik Remmel | Jun 15, 2020 | Marketing Strategy
The primary difference between digital marketing and conventional marketing is the medium that is used to execute it. Digital marketing is conducted through tactics such as SEO, blogs and local online search. Conventional marketing, on the other hand, leverages media...
by Erik Remmel | Jun 8, 2020 | Marketing Strategy
It would be a huge understatement to say that the coronavirus pandemic has dramatically altered the marketing landscape. Some of the strategies, tactics and messaging that were once acceptable and effective are no longer and different approaches have taken their...
by Erik Remmel | Dec 17, 2018 | Business Strategy, Reputation Management
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...
by Erik Remmel | Oct 29, 2018 | SEO
Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords...
by Erik Remmel | Aug 12, 2018 | Website Marketing, Wordpress
Building a website is easier than ever before. You don’t need to be a master programmer, you don’t need to learn HTML or anything else. You can start a site with free DIY tools, or you could use WordPress. Amidst the many different options that you can pursue, you’ll...
by Erik Remmel | Feb 13, 2018 | Agency
When we hear on the news that there was another data breach, a wave of panic overcomes us. First off, our mind listens to the broadcast for the company in question. Hopefully, it’s not a company we use regularly in business or our everyday lives. If it is a...
by Erik Remmel | Nov 2, 2017 | Brand Hacking Series, Branding Strategy, Marketing Strategy
A lot of businesses can benefit greatly from doing their research and homework first. Then applying it and investing in their businesses. We’ve seen the opposite as a result of impatience, budget constraints, eagerness to succeed and other headlines floating...
by Erik Remmel | Oct 26, 2017 | Brand Hacking Series, Branding Strategy
Let’s be honest, we all love Gary Vaynerchuk and his story of success. His mentality about business and growth is unparalleled. He has said many intriguing and groundbreaking things in his vlogs and #AskGaryVee episodes. One major recurring theme he says on...
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