by Erik Remmel | Sep 13, 2021 | Lead Generation
Lead generation, which focuses on sourcing prospects, is the very first step in the sales funnel. It helps you obtain contact information from your audience members so you can nurture them through the buying process. But if you’re not speaking to leads in a way...
by Erik Remmel | May 15, 2021 | Branding Strategy, Lead Generation
The lead generation process is the act of creating strategies and tactics to place your product or service in front of potential customers’ eyeballs. The goal is to have them engage with your company on some level, preferably by offering their contact...
by Erik Remmel | Sep 21, 2020 | Lead Generation, Marketing Strategy
Lead generation is important, but it’s also difficult. According to data from HubSpot, 61% of marketers say that generating traffic and leads are their top challenge. It could be because of the more competitive nature of the business or it could also be because they...
by Erik Remmel | Jul 20, 2020 | Artificial Intelligence Chatbots, Lead Generation
The website of today is dramatically different from its predecessor from even just five years ago – and not in the way you might think. Yes, of course technology has advanced and websites are faster, more functional and are more aesthetically pleasing. But we are...
by Erik Remmel | Jul 15, 2020 | Advertising, Digital Advertising, Lead Generation
Some companies are wary of allocating money toward digital advertising because they assume cost is steep. The good news, the pay-per-click nature (PPC) of online advertising means that you only pay when a consumer clicks on your ad. In other words, ads that do not...
by Erik Remmel | Jul 6, 2017 | Email Marketing, Lead Generation, Marketing Strategy, Website Marketing
Almost all landing pages are the first step visitors reach regarding an offer. It’s designed to spark their interest and with a pop-up window, will ask for their email address and other basic information. This is then used to convert them into a prospect and...
by Erik Remmel | Apr 13, 2017 | Business Strategy, Lead Generation, Marketing Strategy
In our experience, way too many business owners and entrepreneurs have believed an old myth about an online presence. They believe simply having a social media presence and/or a website will solve their problems. Their business will explode and they will sell...
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